Most of us have heard the conversations about looming threat to survival Fannie Mae and Freddie Mac. Their names are cute but it can't help fix a bad strategy of making money by dishing out bad loans.

I have had interaction with several security project managers who were very good in creating a buzz around their projects. Projects were given fancy names. The funniest project name I have heard was "Baby Rhino". One day I get an email in my inbox with a subject line which says: Baby Rhino Caputred! - The email got my attention, but the project did not gain any extra respect (because of the name) hardly there was any significant accomplishment in terms of its deliverable.

I would rather stick with project names that signify scope, relevance, meaning and value of  a project. It is not bad to market a project, but trying to market a project without delivering value is a gimmick.